voraphaan

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The Agricultural Science Division Year 1998
  • IT for Management
  • Management Information Systems
  • E-Commerce/ IS Design Development & Evaluation
  • User Experience Design (UX Design)
  • UX Testing/ Usability Test
  • Information Visualization

Assistant Professor Dr. Voraphaan Raungpaka

Executive Vice President

  • Raungpaka, V., & Savetpanuvong, P.,(2017) Information orientation of small-scale farmers' community enterprises in Northern Thailand, Kasetsart Journal of Social Sciences , http://dx.doi.org/10.1016/j.kjss.2016.08.018
  • Raungpaka, V., Savetpanuvong, P. & Tanlamai, U. (2013). Preliminary results-nature as metaphor: Innovative visualization of accounting information with lotus plants. Journal of Information Technology Applications & Management, 20(2), 1-14.
  • Raungpaka, V., Patramontree, U. (2010). Why Usability Works for IT Audit. Issues in Information Systems, 11 (1), 274-279.
  • Cardon, P. W., Marshall, B., Norris, D. T., Cho, J., Choi, J., Cui, L., Collier, C., El-Shinnaway, M. M., Goreva, N., Nillson, S., North, M., Raungpaka, V., Ravid, G., Svensson, L., Usluata, A., Valenzuala, J. P., Wang, S., & Whelan, C. (2009). Online and Offline Social Ties of Social Network Website Users: An Exploratory Study in Eleven Societies. Journal of Computer Information Systems, 50(1), 54-64.
  • Manomuth, V., Vinsonhaler, J. F., & Scheffelmaier, G. W. (2006). Why visitors leave web sites without buying: Toward a unified theory of web site design. Issues in Information Systems, 6 (1), 213- 217.
  • Lertsomporn, N., Punnakitikashem, P., Rakthin, S. and Ruangpaka, V. (2017). The study of market analysis and Assessment in regenerative medicine for treatment for knee joint disease with stem cells. Suthiparithat Journal, 31(97), 34-46.
  • Patramontree, U. & Raungpaka, V. (2009) Usability Testing in Internal Auditing: Case Study of a Project Management Software. Kasetsart Applied Business Journal 3(1), 11-22.
  • Kaewmuangmoon, W. & Raungpaka, V. (2009) Factors Influencing the ERP: SAP Implementation in Thailand. Kasetsart Applied Business Journal 3(1), 81-93.

ARTICLES PUBLISHED IN REFEREED CONFERENCE PROCEEDINGS

  • Raungpaka, V., & Ritbumroong, T. (2014) “A Survey of Social Media Use by Travelers Visiting Thailand” In Proceeding of the 7th Asia-Pacific Business Research Conference, Singapore, August 2014.
  • Raungpaka, V., Savetpanuvong, P., & Tanlamai, U. (2012). “Preliminary Results - Nature as Metaphor: Innovative Visualization of Accounting Information with Lotus Flower plants” In Proceeding of the 9th International Conference on Technology Applications and Management (ITAM), Yonsei University, Wonju, Korea , December 2012.
  • Raungpaka, V. & Patramontree, U. (2010). “Why Usability Works For It Audit,” In Proceeding of the International Association for Computer Information Systems 2010, Las Vegas, USA, October, 2010.
  • Raungpaka, V. & Viwattanatipa. N. (2010). “An empirical test of the minimal cognitive processing theory of web user behavior: Usability Testing of MU Orthodontic Web-based system version 1.0,” In Proceeding of the International Association for Computer Information Systems 2010, Las Vegas, USA, October, 2010.
  • Raungpaka, V. & Vinsonhaler, J. F. (2006). “Why visitors leave web sites without buying,” In Proceeding of the International Association for Computer Information Systems 2006, Reno, Nevada, USA, October, 2006.

CONFERENCE PRESENTATIONS

  • Raungpaka, V. &, Savetpanuvong, P. (2016). “Conceptual model of a Smart Farmer Wisdom Network,” 2016 Annual Australian Business and Social Science Research Conference, Gold Coase, Australia, September 2016.
  • Raungpaka, V., Savetpanuvong, P., & Tanlamai, U. (2015). “Are entrepreneurs better in control with naturally inspired visuals?” The 2015 International Conference on e-Commerce, e-Administration, eSociety, e-Education, and e-Technology – Fall Session (e-CASE & e-Tech 2015-Fall), Kyoto, Japan, September 2015.
  • Savetpanuvong, P., Raungpaka, V., & Tanlamai, U. (2015). “Expert View on Issues in Thailand Agricultural Information System for Sufficiency Economy Philosophy–driven Sustainable Development,” The 2015 International Conference on e-Commerce, e-Administration, e-Society, e-Education, and eTechnology – Fall Session (e-CASE & e-Tech 2015-Fall), Kyoto, Japan, September, 2015.
  • Raungpaka, V. & Ritbumroong, T. (2014) “A Survey of Social Media Use by Travelers Visiting Thailand,” The 7th Asia-Pacific Business Research Conference, Singapore, August, 2014.
  • Raungpaka, V., Savetpanuvong, P., & Tanlamai, U. (2012). “Preliminary Results - Nature as Metaphor: Innovative Visualization of Accounting Information with Lotus Flower plants,” The 9th International Conference on Technology Applications and Management (ITAM), Yonsei University, Wonju, Korea , December, 2012.
  • Raungpaka, V. & Patramontree, U. (2010). “Why Usability Works For It Audit,” The International Association for Computer Information Systems 2010, Las Vegas, USA, October, 2010.
  • Raungpaka, V. & Viwattanatipa. N. (2010). “An empirical test of the minimal cognitive processing theory of web user behavior: Usability Testing of MU Orthodontic Web-based system version 1.0,” The International Association for Computer Information Systems 2010, Las Vegas, USA, October, 2010.
  • Raungpaka, V. & Vinsonhaler, J. F. (2006). “Why visitors leave web sites without buying,” The International Association for Computer Information Systems (IACIS) 2006, Reno, Nevada, USA, October, 2006.
  • Raungpaka, V. (2007). IT and Agriculture. Text & General Publication, Co., Ltd., Bangkok E-book Available at: http://ag-ebook.lib.ku.ac.th/index.php/component/content/article/364 (วรพรรณ เรืองผกา. (2550).ไอทีกับการเกษตร.กรุงเทพมหานคร:บริษัทเท็กซ์แอนด์เจอร์นัลพับลิเคชั่นจำกัด.ISBN: 9740929802)

Guest Speaker:

Guest Lecturer:

  • Mini MBA, “IT for management”, NIDA, Siripattana Traning Center (2014)

  • Master of Accounting Program, Department of Accounting, Kasetsart Business School, Bangkok (1/2013, 1/2014)—“Research in Accounting—Accounting Information Systems Research”

  • Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (11/2012, 11/2013)—one day sessions: “MIS for Supply Chain Management”

  • International Postgraduate Program, Department of Orthodontic, Faculty of Dentistry, Mahidol University (6/2013)—one day training program: “MU Orthodontic Web-based System, Version 4”

  • Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (12/2012, 12/2013)—one day sessions: “Global E-business and E-commerce”

  • Department of Orthodontic, Faculty of Dentistry, Mahidol University (6/2012) -- one day sessions: “Accounting Information Systems for Dental Business”

  • Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (1/2012)—two day sessions: “E-commerce: Digital Markets & Digital Goods; and Global E-business &Collaborations”

  • Asian Institute of Technology (AIT) Extension (6/ 2011)—one week professional development training program: “Overview of ERP and Accounting Information Systems (AIS)”

  • International Postgraduate Program, Department of Orthodontic, Faculty of Dentistry, Mahidol University (4/2011)—one day training program: “MU Orthodontic Web-based System, Version 3”

• Ph.D. in Education (Business Information Systems), Utah State University, Utah, USA. Dissertation titled, “AN EMPIRICAL TEST OF THE MINIMAL COGNITIVE PROCESSING THEORY OF WEB BUYER BEHAVIOR” (2006). Awarded the Anandamahidol Foundation Scholarship. • Master of Accounting (Information Systems) with Academic Honor Roll and National Dean List, Utah State University, Utah, USA. (2000). Awarded the Anandamahidol Foundation Scholarship. • Bachelor of Accounting with First Class Honor, Kasetsart University, Bangkok, Thailand. (1996).

ADMINISTRATIVE POSITIONS:

  • Assistant to the President for Kanchanaburi Campus, Mahidol University (15March2017- Present).

    • Chair, Accelerated Degree – B.Sc. (Biotechnology) M.M. (Marketing) Thai Program, College of Management, Mahidol University, THAILAND (September2016-March2017).

    • Chair, Accelerated Degree – B.Sc. (Biotechnology) M.M. (Marketing) Thai Program, College of Management, Mahidol University, THAILAND (January2013 – August2016).

    • Chair, Bachelor Programs (i.e. Bachelor of Accountancy, Bachelor of Management (Management Information Systems), and Bachelor of Management (General Management), Thai Program, College of Management, Mahidol University, Bangkok, THAILAND (June 2011 – March2012).

    • Academic Consultant, Bachelor Programs Thai Program, College of Management, Mahidol University, THAILAND (March – June 2011).

    • Deputy Head of Department, Department of Accounting, School of Business, Kasetsart University, Bangkok, THAILAND (2010).

    • Assistant Dean for Academic Affairs School of Business, Kasetsart University, Bangkok ,THAILAND (2006-2008).

RESEARCHERS—CONSULTED/FUNDED RESEARCH PROJECTS (selected list):

  • Pid Thong Lang Phra Foundation, Thailand Sustainable Development Foundation (TSDF) (2015-2017) o Sirisuhk Rakthin, Voraphan Raungpaka, Prattana Punnakitikashem, and Kittichai Rajchamaha,“Lessons Learned in Creating Learning Community and Knowledge Management Processes forSustainable Development: A Case Study of Pidthong Foundation Project,” Thailand SustainableDevelopment Foundation (TSDF), 2015-2016.

    • Thailand Center of Excellence for Life Sciences (TCELS) (2014-2016) o Punnakitikashem, Prattana, Sirisuhk Rakthin, and Voraphan Raungpaka, “Research Project for Studying Market Opportunity and Investment Option for Gene and Cell Therapy Center,”

    • Thailand Center of Excellence for Life Sciences (TCELS), 2015-2016. o Punnakitikashem, Prattana, Sirisuhk Rakthin, and Voraphan Raungpaka, “Business Plan for Life Plus Exhibition Center & Showroom Project,” Thailand Center of Excellence for Life Sciences (TCELS), 2014-2015.

    • National Research Council of Thailand (2014) o Customer relationship management in primary care: Lessons from case studies best practice.

WORKING EXPERIENCES:

  • Full-time lecturer: College of Management, Mahidol University, Bangkok, Thailand. (11/ 2010- present).

    • Part-time lecturer: Department of Accounting, School of Business, Kasetsart University, Bangkok (10/2011- present).

    • IT Auditor (Part: Usability Testing) (5-8/2006).Thai Health Promotion Foundation, Bangkok, Thailand.

o Audited user interface by applying usability testing technique to assess a self- developed project management software with inexperienced users.

  • Research Assistant (Two occasions: 8/2003-12/2003, 8/2005-12/2006).Department of Business Information System, Utah State University, Utah, USA.

o Assisted my major professor to prepare the literature reviews.

  • Teaching Assistant (8/2005-3/2006). Department of Business Information System, Utah State University, Utah, USA.

o Assisted my major professor to prepare the course materials for the Advanced Web Management Information Development course; and gave lectures.

  • Audit Assistant (4/1996 – 6/1997).Ernst & Young, Bangkok, Thailand. o Assessed financial records; designed and implemented accounting systems for clients; and maintained client relationships.

CONSULTING EXPERIENCES:

  • Project: MU Ortho Database Development, Faculty of Dentistry, Mahidol University, Bangkok, Thailand.

o Provide consultation for developing the MU Orthodontics Database Web-based System (Version 1, 2, 3, and 4). (http://muortho.dt.mahidol.ac.th ) (2007-2013).

Duties include:

  • Business Analyst and User Interface Designer: Identify and analyze the user requirements; design the system prototype;

  • Implementer: Implement the computerized database system;

  • System Tester: monitor and evaluate the projects and make recommendations;

  • Trainer: plan and conduct training for post-graduate students, faculty members and staffs;

  • Other duties as requested by the project manager.

o Provide consultation for developing the MU Orthodontics Borrowing Web-based System. (2010- 2012).

Duties include:

  • Business Analyst and User Interface Designer: Identify and analyze the user requirements; design the system prototype;

  • Implementer: Implement the computerized borrowing system;

  • System Tester: monitor and evaluate the projects and make recommendations;

  • Trainer: plan and conduct training for staffs;

o Provide consultation for developing the website for Golden Jubilee Medical Center, department of dentistry (2010- 2012).

Duties include:

  • Business Analyst and User Interface Designer: Identify and analyze the user requirements; design the system prototype;

  • Other duties as requested by the project manager.

  • Usability Studies (8/2005-2/2006).

o The Vidhyasom Co., Ltd., Bangkok, Thailand.

  • Investigator: Conducted the usability study of the website for Web purchasing tasks for the Vidhyasom’s website

  • Experimenter: Administered the post-test questionnaires; collected and analyzed the data; interpreted the results; evaluated the sites; and provided suggestions to improve the websites.

  • Technology-based Training Program Development (8/2003-12/2003).The Delta Center/ Utah Jazz Box Office Department, Salt Lake City, Utah, USA.

o Training Program Designer and Developer: Conducted the training needs analysis and developed the PowerPoint training; this training was developed to be used in conjunction with the existing Ticket Office Training User Guide and to allow a trainer to facilitate learning while using interactive tools and activities to engage the learner.

  • Website Development (8/2002-12/2002). The American Red Cross, Cache County, Utah, USA.

o Website Designer and Developer: Designed and developed both the graphic based and the text-based websites by manipulating graphics (including animation for HTML Web page), designing page layout, organizing information, and editing the content in compliance to the E-commerce concept for the American Red Cross.

  • User Interface Development (9/01-12/01).The International Student and Scholar, Utah State University, Logan, Utah, USA.

o Microsoft Visual Basic Programmer: Coordinated focus group studies and programmed Visual Basic and MS Access to create a program interface for the International Student and Scholar, Utah State University.

TEACHING EXPERIENCES:

Full-time lecturer:

• College of Management, Mahidol University, Bangkok, Thailand. (11/ 2010- present).

• Design and teach undergraduate, Master of Management students the following courses: Management Information systems (MIS)

Part-time Lecture:

• Department of Accounting, School of Business, Kasetsart University, Bangkok (1997- 10/ 2010).

• Design and teach undergraduate, MBA, and Master of Accounting students the following courses: Accounting Information systems (AIS), AIS Analysis
and Design, and Information Systems: Analysis and Design.

Guest Lecturer:

• Mini MBA, “IT for management”, NIDA, Siripattana Traning Center (2014)

• Master of Accounting Program, Department of Accounting, Kasetsart Business School, Bangkok (1/2013, 1/2014)—“Research in Accounting—Accounting Information Systems Research”

• Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (11/2012, 11/2013)—one day sessions: “MIS for Supply Chain Management”

• International Postgraduate Program, Department of Orthodontic, Faculty of Dentistry, Mahidol University (6/2013)—one day training program: “MU Orthodontic Web-based System, Version 4”

• Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (12/2012, 12/2013)—one day sessions: “Global E-business and E-commerce”

• Department of Orthodontic, Faculty of Dentistry, Mahidol University (6/2012) -- one day sessions: “Accounting Information Systems for Dental Business”

• Department of Agricultural Business, Faculty of Economic, Kasetsart University, Bangkok (1/2012)—two day sessions: “E-commerce: Digital Markets & Digital Goods; and Global E-business &Collaborations”

• Asian Institute of Technology (AIT) Extension (6/ 2011)—one week professional development training program: “Overview of ERP and Accounting Information Systems (AIS)”

• International Postgraduate Program, Department of Orthodontic, Faculty of Dentistry, Mahidol University (4/2011)—one day training program: “MU Orthodontic Web-based System, Version 3”